Street-smart advertising : how to win the battle of the buzz / / Margo Berman.
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| Year of Publication: | 2010 |
| Language: | English |
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| Physical Description: | xii, 244 p. :; ill. |
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500616417 |
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(MiAaPQ)500616417 (Au-PeEL)EBL616417 (CaPaEBR)ebr10404812 (CaONFJC)MIL271376 (OCoLC)671498598 |
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Berman, Margo, 1947- Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman. Lanham, Md. : Rowman & Littlefield Publishers, 2010. xii, 244 p. : ill. Includes bibliographical references and index. Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Advertising. Commercial art. Graphic design (Typography) Advertising media planning. Creation (Literary, artistic, etc.) Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=616417 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Berman, Margo, 1947- |
| spellingShingle |
Berman, Margo, 1947- Street-smart advertising how to win the battle of the buzz / Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. |
| author_facet |
Berman, Margo, 1947- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
m b mb |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Berman, Margo, 1947- |
| title |
Street-smart advertising how to win the battle of the buzz / |
| title_sub |
how to win the battle of the buzz / |
| title_full |
Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman. |
| title_fullStr |
Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman. |
| title_full_unstemmed |
Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman. |
| title_auth |
Street-smart advertising how to win the battle of the buzz / |
| title_new |
Street-smart advertising |
| title_sort |
street-smart advertising how to win the battle of the buzz / |
| publisher |
Rowman & Littlefield Publishers, |
| publishDate |
2010 |
| physical |
xii, 244 p. : ill. |
| contents |
Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. |
| isbn |
9781442203365 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5823 |
| callnumber-sort |
HF 45823 B454 42010 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=616417 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
659 - Advertising & public relations |
| dewey-full |
659.1 |
| dewey-sort |
3659.1 |
| dewey-raw |
659.1 |
| dewey-search |
659.1 |
| oclc_num |
671498598 |
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(MiAaPQ)500616417 (Au-PeEL)EBL616417 (CaPaEBR)ebr10404812 (CaONFJC)MIL271376 (OCoLC)671498598 |
| is_hierarchy_title |
Street-smart advertising how to win the battle of the buzz / |
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noLinkedField |
| _version_ |
1792330706949505024 |
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