Street-smart advertising : how to win the battle of the buzz / / Margo Berman.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 244 p. :; ill. |
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| 003 | MiAaPQ | ||
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| 007 | cr cn||||||||| | ||
| 008 | 060518s2010 mdua sb 001 0 eng d | ||
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| 020 | |z 0742541363 (cloth : alk. paper) | ||
| 020 | |z 0742541371 (pbk. : alk. paper) | ||
| 020 | |z 9780742541368 (cloth : alk. paper) | ||
| 020 | |z 9780742541375 (pbk. : alk. paper) | ||
| 020 | |z 9781442203358 (pbk. : alk. paper) | ||
| 020 | |a 9781442203365 (electronic bk.) | ||
| 035 | |a (MiAaPQ)500616417 | ||
| 035 | |a (Au-PeEL)EBL616417 | ||
| 035 | |a (CaPaEBR)ebr10404812 | ||
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| 035 | |a (OCoLC)671498598 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823 |b .B454 2010 | |
| 082 | 0 | 4 | |a 659.1 |2 22 |
| 100 | 1 | |a Berman, Margo, |d 1947- | |
| 245 | 1 | 0 | |a Street-smart advertising |h [electronic resource] : |b how to win the battle of the buzz / |c Margo Berman. |
| 260 | |a Lanham, Md. : |b Rowman & Littlefield Publishers, |c 2010. | ||
| 300 | |a xii, 244 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Commercial art. | |
| 650 | 0 | |a Graphic design (Typography) | |
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Creation (Literary, artistic, etc.) | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=616417 |z Click to View |