Behavioural targeting : an online analysis for efficient media planning? /

Behavioural targeting : an online analysis for efficient media planning? / / Alice Klever.

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ProQuest (Firm)
Klever, Alice.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2009
Language:English
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Physical Description:78 p. :; ill. (some col.)
Notes:Cover title.
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record_format marc
spelling Klever, Alice.
Behavioural targeting [electronic resource] : an online analysis for efficient media planning? / Alice Klever.
Hamburg [Germany] : Diplomica Verlag, 2009.
78 p. : ill. (some col.)
Cover title.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=594954 Click to View
language English
format Electronic
eBook
author Klever, Alice.
spellingShingle Klever, Alice.
Behavioural targeting an online analysis for efficient media planning? /
author_facet Klever, Alice.
ProQuest (Firm)
ProQuest (Firm)
author_variant a k ak
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Klever, Alice.
title Behavioural targeting an online analysis for efficient media planning? /
title_sub an online analysis for efficient media planning? /
title_full Behavioural targeting [electronic resource] : an online analysis for efficient media planning? / Alice Klever.
title_fullStr Behavioural targeting [electronic resource] : an online analysis for efficient media planning? / Alice Klever.
title_full_unstemmed Behavioural targeting [electronic resource] : an online analysis for efficient media planning? / Alice Klever.
title_auth Behavioural targeting an online analysis for efficient media planning? /
title_new Behavioural targeting
title_sort behavioural targeting an online analysis for efficient media planning? /
publisher Diplomica Verlag,
publishDate 2009
physical 78 p. : ill. (some col.)
isbn 9783836624053 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 K54 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=594954
illustrated Illustrated
oclc_num 679420967
work_keys_str_mv AT kleveralice behaviouraltargetinganonlineanalysisforefficientmediaplanning
AT proquestfirm behaviouraltargetinganonlineanalysisforefficientmediaplanning
status_str n
ids_txt_mv (MiAaPQ)500594954
(Au-PeEL)EBL594954
(CaPaEBR)ebr10487358
(OCoLC)679420967
is_hierarchy_title Behavioural targeting an online analysis for efficient media planning? /
author2_original_writing_str_mv noLinkedField
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