The irrational consumer : : applying behavioural economics to your business strategy / / Enrico Trevisan.
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| Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2016. 2013 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (156 pages) :; illustrations |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781472413444 9781317026945 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Enrico Trevisan. |