Behavioural targeting : an online analysis for efficient media planning? / / Alice Klever.
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| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | 78 p. :; ill. (some col.) |
| Notes: | Cover title. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9783836674058 9783836624053 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Alice Klever. |