Kellogg on branding in a hyper-connected world / / edited by Alice M. Tybout, Tim Calkins.
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|---|---|
| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, [2019] 2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (369 pages) |
| Notes: | Includes index. |
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5005741223 |
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(MiAaPQ)5005741223 (Au-PeEL)EBL5741223 (OCoLC)1077575702 |
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Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. Hoboken, New Jersey : Wiley, [2019] 2019 1 online resource (369 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Brand name products. Branding (Marketing) Internet marketing. Customer relations Management. Electronic books. Tybout, Alice M., editor. Calkins, Tim, editor. Print version: Kellogg on branding in a hyper-connected world. Hoboken, New Jersey : Wiley, c2019 369 pages 9781119533184 (DLC) 2018057398 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5741223 Click to View |
| language |
English |
| format |
eBook |
| author2 |
Tybout, Alice M., Calkins, Tim, |
| author_facet |
Tybout, Alice M., Calkins, Tim, |
| author2_variant |
a m t am amt t c tc |
| author2_role |
TeilnehmendeR TeilnehmendeR |
| title |
Kellogg on branding in a hyper-connected world / |
| spellingShingle |
Kellogg on branding in a hyper-connected world / |
| title_full |
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. |
| title_fullStr |
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. |
| title_full_unstemmed |
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. |
| title_auth |
Kellogg on branding in a hyper-connected world / |
| title_new |
Kellogg on branding in a hyper-connected world / |
| title_sort |
kellogg on branding in a hyper-connected world / |
| publisher |
Wiley, |
| publishDate |
2019 |
| physical |
1 online resource (369 pages) |
| isbn |
9781119533283 9781119533290 9781119533184 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD69 |
| callnumber-sort |
HD 269 B7 K455 42019 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5741223 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/27 |
| dewey-sort |
3658.8 227 |
| dewey-raw |
658.8/27 |
| dewey-search |
658.8/27 |
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1077575702 |
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AT tyboutalicem kelloggonbrandinginahyperconnectedworld AT calkinstim kelloggonbrandinginahyperconnectedworld |
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Kellogg on branding in a hyper-connected world / |
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1792331001270108161 |
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