Kellogg on branding in a hyper-connected world / / edited by Alice M. Tybout, Tim Calkins.
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|---|---|
| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, [2019] 2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (369 pages) |
| Notes: | Includes index. |
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|---|---|---|---|
| 001 | 5005741223 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 190411s2019 nju o 001 0 eng d | ||
| 020 | |z 9781119533184 | ||
| 020 | |a 9781119533283 |q (electronic bk.) | ||
| 020 | |a 9781119533290 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5005741223 | ||
| 035 | |a (Au-PeEL)EBL5741223 | ||
| 035 | |a (OCoLC)1077575702 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD69.B7 |b .K455 2019 | |
| 082 | 0 | |a 658.8/27 |2 23 | |
| 245 | 0 | 0 | |a Kellogg on branding in a hyper-connected world / |c edited by Alice M. Tybout, Tim Calkins. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c [2019] | |
| 264 | 4 | |c 2019 | |
| 300 | |a 1 online resource (369 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Tybout, Alice M., |e editor. | |
| 700 | 1 | |a Calkins, Tim, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Kellogg on branding in a hyper-connected world. |d Hoboken, New Jersey : Wiley, c2019 |h 369 pages |z 9781119533184 |w (DLC) 2018057398 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5741223 |z Click to View |