Kellogg on branding in a hyper-connected world / / edited by Alice M. Tybout, Tim Calkins.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, [2019] 2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (369 pages) |
| Notes: | Includes index. |
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| ISBN: | 9781119533184 9781119533283 9781119533290 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Alice M. Tybout, Tim Calkins. |