Kellogg on branding in a hyper-connected world / / edited by Alice M. Tybout, Tim Calkins.
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Place / Publishing House: | Hoboken, New Jersey : : Wiley,, [2019] 2019 |
Year of Publication: | 2019 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (369 pages) |
Notes: | Includes index. |
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