Advanced database marketing : : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
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| Place / Publishing House: | London, England ;, New York, New York : : Routledge,, 2016. 2013 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (382 pages) :; illustrations, tables |
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5005207967 |
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(MiAaPQ)5005207967 (Au-PeEL)EBL5207967 (CaPaEBR)ebr11489950 (OCoLC)1018146492 |
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bib_alma |
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Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin. London, England ; New York, New York : Routledge, 2016. 2013 1 online resource (382 pages) : illustrations, tables text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Database marketing. Consumer profiling. Customer relations. Electronic books. Coussement, Kristof, editor. Bock, Koen W. de, editor. Neslin, Scott A., 1952- editor. Print version: Advanced database marketing : innovative methodologies and applications for managing customer relationships. London, England ; New York, New York : Routledge, 2016, c2013 xx, 324 pages 9781409444619 2012032138 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5207967 Click to View |
| language |
English |
| format |
eBook |
| author2 |
Coussement, Kristof, Bock, Koen W. de, Neslin, Scott A., 1952- |
| author_facet |
Coussement, Kristof, Bock, Koen W. de, Neslin, Scott A., 1952- |
| author2_variant |
k c kc k w d b kwd kwdb s a n sa san |
| author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
| title |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / |
| spellingShingle |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / |
| title_sub |
innovative methodologies and applications for managing customer relationships / |
| title_full |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin. |
| title_fullStr |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin. |
| title_full_unstemmed |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin. |
| title_auth |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / |
| title_new |
Advanced database marketing : |
| title_sort |
advanced database marketing : innovative methodologies and applications for managing customer relationships / |
| publisher |
Routledge, |
| publishDate |
2016 |
| physical |
1 online resource (382 pages) : illustrations, tables |
| isbn |
9781317185284 9781409444619 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.126 A377 42016 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5207967 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8120285574 |
| dewey-sort |
3658.8120285574 |
| dewey-raw |
658.8120285574 |
| dewey-search |
658.8120285574 |
| oclc_num |
1018146492 |
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n |
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(MiAaPQ)5005207967 (Au-PeEL)EBL5207967 (CaPaEBR)ebr11489950 (OCoLC)1018146492 |
| is_hierarchy_title |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / |
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1792330971919417345 |
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