Advanced database marketing : : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
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| Place / Publishing House: | London, England ;, New York, New York : : Routledge,, 2016. 2013 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (382 pages) :; illustrations, tables |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781409444619 9781317185284 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin. |