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Advanced database marketing : : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.

Participants: Coussement, Kristof, [ TeilnehmendeR ]; Bock, Koen W. de, [ TeilnehmendeR ]; Neslin, Scott A., 1952- [ TeilnehmendeR ]
Published: 2016.

Other Authors: “...Bock, Koen W. de,...”

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