Advanced database marketing : : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
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| Place / Publishing House: | London, England ;, New York, New York : : Routledge,, 2016. 2013 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (382 pages) :; illustrations, tables |
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| 003 | MiAaPQ | ||
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| 008 | 180124t20162013enka ob 001 0 eng d | ||
| 020 | |z 9781409444619 | ||
| 020 | |a 9781317185284 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5005207967 | ||
| 035 | |a (Au-PeEL)EBL5207967 | ||
| 035 | |a (CaPaEBR)ebr11489950 | ||
| 035 | |a (OCoLC)1018146492 | ||
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| 050 | 4 | |a HF5415.126 |b .A377 2016 | |
| 082 | 0 | |a 658.8120285574 |2 23 | |
| 245 | 0 | 0 | |a Advanced database marketing : |b innovative methodologies and applications for managing customer relationships / |c edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin. |
| 264 | 1 | |a London, England ; |a New York, New York : |b Routledge, |c 2016. | |
| 264 | 4 | |c 2013 | |
| 300 | |a 1 online resource (382 pages) : |b illustrations, tables | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Database marketing. | |
| 650 | 0 | |a Consumer profiling. | |
| 650 | 0 | |a Customer relations. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Coussement, Kristof, |e editor. | |
| 700 | 1 | |a Bock, Koen W. de, |e editor. | |
| 700 | 1 | |a Neslin, Scott A., |d 1952- |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Advanced database marketing : innovative methodologies and applications for managing customer relationships. |d London, England ; New York, New York : Routledge, 2016, c2013 |h xx, 324 pages |z 9781409444619 |w 2012032138 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5207967 |z Click to View |