Smash : : using market shaping to design new strategies for innovation, value creation, and growth /

Smash : : using market shaping to design new strategies for innovation, value creation, and growth / / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.

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Bibliographic Details
VerfasserIn:
Nenonen, Suvi,
Storbacka, Kaj,
TeilnehmendeR:
Storbacka, Kaj,
Place / Publishing House:Bingley : : Emerald,, 2018.
Year of Publication:2018
Edition:First edition.
Language:English
Online Access:
Physical Description:1 online resource (331 pages) :; illustrations
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(OCoLC)1022794796
collection bib_alma
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record_format marc
spelling Nenonen, Suvi, author.
Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.
First edition.
Bingley : Emerald, 2018.
1 online resource (331 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed February 13, 2018).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
Storbacka, Kaj, author.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5111343 Click to View
language English
format eBook
author Nenonen, Suvi,
Storbacka, Kaj,
spellingShingle Nenonen, Suvi,
Storbacka, Kaj,
Smash : using market shaping to design new strategies for innovation, value creation, and growth /
author_facet Nenonen, Suvi,
Storbacka, Kaj,
Storbacka, Kaj,
author_variant s n sn
k s ks
author_role VerfasserIn
VerfasserIn
author2 Storbacka, Kaj,
author2_role TeilnehmendeR
author_sort Nenonen, Suvi,
title Smash : using market shaping to design new strategies for innovation, value creation, and growth /
title_sub using market shaping to design new strategies for innovation, value creation, and growth /
title_full Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.
title_fullStr Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.
title_full_unstemmed Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.
title_auth Smash : using market shaping to design new strategies for innovation, value creation, and growth /
title_new Smash :
title_sort smash : using market shaping to design new strategies for innovation, value creation, and growth /
publisher Emerald,
publishDate 2018
physical 1 online resource (331 pages) : illustrations
edition First edition.
isbn 9781787437975 (e-book)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 N46 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5111343
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 380 - Commerce, communications & transportation
dewey-ones 382 - International commerce
dewey-full 382
dewey-sort 3382
dewey-raw 382
dewey-search 382
oclc_num 1022794796
work_keys_str_mv AT nenonensuvi smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth
AT storbackakaj smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth
status_str n
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(OCoLC)1022794796
is_hierarchy_title Smash : using market shaping to design new strategies for innovation, value creation, and growth /
author2_original_writing_str_mv noLinkedField
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