Smash : : using market shaping to design new strategies for innovation, value creation, and growth / / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.
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| TeilnehmendeR: | |
| Place / Publishing House: | Bingley : : Emerald,, 2018. |
| Year of Publication: | 2018 |
| Edition: | First edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (331 pages) :; illustrations |
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| LEADER | 01587nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 5005111343 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 180213s2018 enka ob 000 0 eng|d | ||
| 020 | |z 9781787437982 | ||
| 020 | |a 9781787437975 (e-book) | ||
| 035 | |a (MiAaPQ)5005111343 | ||
| 035 | |a (Au-PeEL)EBL5111343 | ||
| 035 | |a (CaPaEBR)ebr11505308 | ||
| 035 | |a (OCoLC)1022794796 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415 |b .N46 2018 | |
| 082 | 0 | |a 382 |2 23 | |
| 100 | 1 | |a Nenonen, Suvi, |e author. | |
| 245 | 1 | 0 | |a Smash : |b using market shaping to design new strategies for innovation, value creation, and growth / |c by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley : |b Emerald, |c 2018. | |
| 300 | |a 1 online resource (331 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed February 13, 2018). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Storbacka, Kaj, |e author. | |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5111343 |z Click to View |