Market research handbook

Market research handbook

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ProQuest (Firm)
TeilnehmendeR:
Hamersveld, Mario van.
Bont, Cees de, 1964-
ProQuest (Firm)
Year of Publication:2007
Edition:5th ed. /
Language:English
Online Access:
Physical Description:xxvi, 627 p. :; ill.
Notes:Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.
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(CaPaEBR)ebr10297715
(CaONFJC)MIL234824
(OCoLC)536159800
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record_format marc
spelling Market research handbook [electronic resource].
5th ed. / edited by Mario van Hamersveld, Cees de Bont.
Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.
xxvi, 627 p. : ill.
Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Electronic books.
Hamersveld, Mario van.
Bont, Cees de, 1964-
ProQuest (Firm)
ESOMAR handbook of market and opinion research.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470761 Click to View
language English
format Electronic
eBook
author2 Hamersveld, Mario van.
Bont, Cees de, 1964-
ProQuest (Firm)
author_facet Hamersveld, Mario van.
Bont, Cees de, 1964-
ProQuest (Firm)
ProQuest (Firm)
author2_variant m v h mv mvh
c d b cd cdb
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Hamersveld, Mario van.
title Market research handbook
spellingShingle Market research handbook
title_full Market research handbook [electronic resource].
title_fullStr Market research handbook [electronic resource].
title_full_unstemmed Market research handbook [electronic resource].
title_auth Market research handbook
title_alt ESOMAR handbook of market and opinion research.
title_new Market research handbook
title_sort market research handbook
publisher John Wiley & Sons,
publishDate 2007
physical xxvi, 627 p. : ill.
edition 5th ed. /
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 H285 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470761
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 536159800
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(Au-PeEL)EBL470761
(CaPaEBR)ebr10297715
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(OCoLC)536159800
is_hierarchy_title Market research handbook
author2_original_writing_str_mv noLinkedField
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