Market research handbook
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| TeilnehmendeR: | |
| Year of Publication: | 2007 |
| Edition: | 5th ed. / |
| Language: | English |
| Online Access: | |
| Physical Description: | xxvi, 627 p. :; ill. |
| Notes: | Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998. |
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| Other title: | ESOMAR handbook of market and opinion research. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470517680 (cloth : alk. paper) 9780470517932 |
| Hierarchical level: | Monograph |