Market research handbook

Market research handbook

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Bibliographic Details
:
ProQuest (Firm)
TeilnehmendeR:
Hamersveld, Mario van.
Bont, Cees de, 1964-
ProQuest (Firm)
Year of Publication:2007
Edition:5th ed. /
Language:English
Online Access:
Physical Description:xxvi, 627 p. :; ill.
Notes:Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.
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020 |z 9780470517680 (cloth : alk. paper) 
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245 0 0 |a Market research handbook  |h [electronic resource]. 
250 |a 5th ed. /  |b edited by Mario van Hamersveld, Cees de Bont. 
260 |a Chichester, West Sussex, England ;  |a Hoboken, N.J.. :  |b John Wiley & Sons,  |c c2007. 
300 |a xxvi, 627 p. :  |b ill. 
500 |a Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research. 
655 4 |a Electronic books. 
700 1 |a Hamersveld, Mario van. 
700 1 |a Bont, Cees de,  |d 1964- 
710 2 |a ProQuest (Firm) 
730 0 |a ESOMAR handbook of market and opinion research. 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470761  |z Click to View 

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