The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 165 p. |
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Table of Contents:
- From the Old World to the New
- Typical tactics are out of sync with the market
- Typical tactics are focused on the wrong person
- Typical tactics damage relationships and long-term potential
- Typical tactical harm reputations and create unintended consequences
- Contrarian primer
- Pendulum swing.