The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 165 p. |
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5438.25 |b .P673 2008 | |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 100 | 1 | |a Port, Michael, |d 1970- | |
| 245 | 1 | 4 | |a The contrarian effect |h [electronic resource] : |b why it pays (big) to take typical sales advice and do the opposite / |c Michael Port and Elizabeth Marshall. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. | ||
| 300 | |a x, 165 p. | ||
| 504 | |a Includes bibliographical references (p. [151]-153) and index. | ||
| 505 | 0 | |a From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Marshall, Elizabeth, |d 1975- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=468989 |z Click to View |