The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 165 p. |
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500468989 |
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(MiAaPQ)500468989 (Au-PeEL)EBL468989 (CaPaEBR)ebr10296619 (OCoLC)647764535 |
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Port, Michael, 1970- The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall. Hoboken, N.J. : John Wiley & Sons, c2008. x, 165 p. Includes bibliographical references (p. [151]-153) and index. From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Selling. Sales management. Marketing. Electronic books. Marshall, Elizabeth, 1975- ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=468989 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Port, Michael, 1970- |
| spellingShingle |
Port, Michael, 1970- The contrarian effect why it pays (big) to take typical sales advice and do the opposite / From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. |
| author_facet |
Port, Michael, 1970- Marshall, Elizabeth, 1975- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
m p mp |
| author2 |
Marshall, Elizabeth, 1975- ProQuest (Firm) |
| author2_variant |
e m em |
| author2_role |
TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Port, Michael, 1970- |
| title |
The contrarian effect why it pays (big) to take typical sales advice and do the opposite / |
| title_sub |
why it pays (big) to take typical sales advice and do the opposite / |
| title_full |
The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall. |
| title_fullStr |
The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall. |
| title_full_unstemmed |
The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall. |
| title_auth |
The contrarian effect why it pays (big) to take typical sales advice and do the opposite / |
| title_new |
The contrarian effect |
| title_sort |
the contrarian effect why it pays (big) to take typical sales advice and do the opposite / |
| publisher |
John Wiley & Sons, |
| publishDate |
2008 |
| physical |
x, 165 p. |
| contents |
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5438 |
| callnumber-sort |
HF 45438.25 P673 42008 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=468989 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/02 |
| dewey-sort |
3658.8 12 |
| dewey-raw |
658.8/02 |
| dewey-search |
658.8/02 |
| oclc_num |
647764535 |
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The contrarian effect why it pays (big) to take typical sales advice and do the opposite / |
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