Experiential marketing : : secrets, strategies, and success stories from the world's greatest brands /

Experiential marketing : : secrets, strategies, and success stories from the world's greatest brands / / Kerry Smith, Dan Hanover.

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Bibliographic Details
VerfasserIn:
Smith, Kerry, 1963-
Hanover, Dan, 1973-
TeilnehmendeR:
Hanover, Dan, 1973-
Place / Publishing House:Hoboken, New Jersey : : John Wiley & Sons,, [2016]
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (227 pages) :; illustrations
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id 5004462539
ctrlnum (MiAaPQ)5004462539
(Au-PeEL)EBL4462539
(CaPaEBR)ebr11189931
(CaONFJC)MIL909406
(OCoLC)945976502
collection bib_alma
record_format marc
spelling Smith, Kerry, 1963- author.
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
Hoboken, New Jersey : John Wiley & Sons, [2016]
2016
1 online resource (227 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Target marketing.
Branding (Marketing)
Electronic books.
Hanover, Dan, 1973- author.
Print version: Smith, Kerry. Experiential marketing : secrets, strategies, and success stories from the world's greatest brands. Hoboken, New Jersey : John Wiley & Sons, [2016] 9781119176688
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4462539 Click to View
language English
format eBook
author Smith, Kerry, 1963-
Hanover, Dan, 1973-
spellingShingle Smith, Kerry, 1963-
Hanover, Dan, 1973-
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
author_facet Smith, Kerry, 1963-
Hanover, Dan, 1973-
Hanover, Dan, 1973-
author_variant k s ks
d h dh
author_role VerfasserIn
VerfasserIn
author2 Hanover, Dan, 1973-
author2_role TeilnehmendeR
author_sort Smith, Kerry, 1963-
title Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
title_sub secrets, strategies, and success stories from the world's greatest brands /
title_full Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
title_fullStr Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
title_full_unstemmed Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
title_auth Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
title_new Experiential marketing :
title_sort experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
publisher John Wiley & Sons,
publishDate 2016
physical 1 online resource (227 pages) : illustrations
isbn 9781119145882
9781119176688
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.127 S65 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4462539
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 945976502
work_keys_str_mv AT smithkerry experientialmarketingsecretsstrategiesandsuccessstoriesfromtheworldsgreatestbrands
AT hanoverdan experientialmarketingsecretsstrategiesandsuccessstoriesfromtheworldsgreatestbrands
status_str n
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(CaPaEBR)ebr11189931
(CaONFJC)MIL909406
(OCoLC)945976502
is_hierarchy_title Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
author2_original_writing_str_mv noLinkedField
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