Apple's secret of success : traditional marketing vs. cult marketing / / Sascha Schneiders.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | 88 p. :; col. ill. |
| Notes: | Title from cover. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9783842852211 9783842802216 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Sascha Schneiders. |