Apple's secret of success : traditional marketing vs. cult marketing /

Apple's secret of success : traditional marketing vs. cult marketing / / Sascha Schneiders.

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ProQuest (Firm)
Schneiders, Sascha.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2011
Language:English
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Physical Description:88 p. :; col. ill.
Notes:Title from cover.
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spelling Schneiders, Sascha.
Apple's secret of success [electronic resource] : traditional marketing vs. cult marketing / Sascha Schneiders.
Hamburg : Diplomica Verlag, 2011.
88 p. : col. ill.
Title from cover.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Apple Computer, Inc.
Branding (Marketing)
Marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=688849 Click to View
language English
format Electronic
eBook
author Schneiders, Sascha.
spellingShingle Schneiders, Sascha.
Apple's secret of success traditional marketing vs. cult marketing /
author_facet Schneiders, Sascha.
ProQuest (Firm)
ProQuest (Firm)
author_variant s s ss
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Schneiders, Sascha.
title Apple's secret of success traditional marketing vs. cult marketing /
title_sub traditional marketing vs. cult marketing /
title_full Apple's secret of success [electronic resource] : traditional marketing vs. cult marketing / Sascha Schneiders.
title_fullStr Apple's secret of success [electronic resource] : traditional marketing vs. cult marketing / Sascha Schneiders.
title_full_unstemmed Apple's secret of success [electronic resource] : traditional marketing vs. cult marketing / Sascha Schneiders.
title_auth Apple's secret of success traditional marketing vs. cult marketing /
title_new Apple's secret of success
title_sort apple's secret of success traditional marketing vs. cult marketing /
publisher Diplomica Verlag,
publishDate 2011
physical 88 p. : col. ill.
isbn 9783842802216 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 S36 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=688849
illustrated Illustrated
oclc_num 759158124
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