Experiential marketing : : secrets, strategies, and success stories from the world's greatest brands / / Kerry Smith, Dan Hanover.
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| Place / Publishing House: | Hoboken, New Jersey : : John Wiley & Sons,, [2016] 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (227 pages) :; illustrations |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781119145875 (cloth) 9781119176688 9781119145882 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Kerry Smith, Dan Hanover. |