Experiential marketing : : secrets, strategies, and success stories from the world's greatest brands / / Kerry Smith, Dan Hanover.

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Place / Publishing House:Hoboken, New Jersey : : John Wiley & Sons,, [2016]
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (227 pages) :; illustrations
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020 |z 9781119145875 (cloth) 
020 |z 9781119176688 
020 |a 9781119145882  |q (electronic bk.) 
035 |a (MiAaPQ)5004462539 
035 |a (Au-PeEL)EBL4462539 
035 |a (CaPaEBR)ebr11189931 
035 |a (CaONFJC)MIL909406 
035 |a (OCoLC)945976502 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.127  |b .S65 2016 
082 0 |a 658.8  |2 23 
100 1 |a Smith, Kerry,  |d 1963-  |e author. 
245 1 0 |a Experiential marketing :  |b secrets, strategies, and success stories from the world's greatest brands /  |c Kerry Smith, Dan Hanover. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons,  |c [2016] 
264 4 |c 2016 
300 |a 1 online resource (227 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Target marketing. 
650 0 |a Branding (Marketing) 
655 4 |a Electronic books. 
700 1 |a Hanover, Dan,  |d 1973-  |e author. 
776 0 8 |i Print version:  |a Smith, Kerry.  |t Experiential marketing : secrets, strategies, and success stories from the world's greatest brands.  |d Hoboken, New Jersey : John Wiley & Sons, [2016]  |z 9781119176688 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4462539  |z Click to View