Handbook of media branding /

Handbook of media branding / / Gabriele Siegert [and three others], editors.

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Bibliographic Details
TeilnehmendeR:
Siegert, Gabriele,
Place / Publishing House:Cham, Switzerland : : Springer,, 2015.
2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (405 pages) :; illustrations, tables
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id 5003568232
ctrlnum (MiAaPQ)5003568232
(Au-PeEL)EBL3568232
(CaPaEBR)ebr11089498
(CaONFJC)MIL820331
(OCoLC)917886353
collection bib_alma
record_format marc
spelling Handbook of media branding / Gabriele Siegert [and three others], editors.
Cham, Switzerland : Springer, 2015.
2015
1 online resource (405 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references at the end of each chapters and index.
Description based on online resource; title from PDF title page (ebrary, viewed August 24, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing) Handbooks, manuals, etc.
Mass media Management Handbooks, manuals, etc.
Electronic books.
Siegert, Gabriele, editor.
Print version: Handbook of media branding. Cham, Switzerland : Springer, c2015 ix, 414 pages 9783319182353
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3568232 Click to View
language English
format eBook
author2 Siegert, Gabriele,
author_facet Siegert, Gabriele,
author2_variant g s gs
author2_role TeilnehmendeR
title Handbook of media branding /
spellingShingle Handbook of media branding /
title_full Handbook of media branding / Gabriele Siegert [and three others], editors.
title_fullStr Handbook of media branding / Gabriele Siegert [and three others], editors.
title_full_unstemmed Handbook of media branding / Gabriele Siegert [and three others], editors.
title_auth Handbook of media branding /
title_new Handbook of media branding /
title_sort handbook of media branding /
publisher Springer,
publishDate 2015
physical 1 online resource (405 pages) : illustrations, tables
isbn 9783319182360 (e-book)
9783319182353
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 H363 42015
genre Electronic books.
genre_facet Handbooks, manuals, etc.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3568232
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 917886353
work_keys_str_mv AT siegertgabriele handbookofmediabranding
status_str n
ids_txt_mv (MiAaPQ)5003568232
(Au-PeEL)EBL3568232
(CaPaEBR)ebr11089498
(CaONFJC)MIL820331
(OCoLC)917886353
is_hierarchy_title Handbook of media branding /
author2_original_writing_str_mv noLinkedField
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