The marketing plan : how to prepare and implement it /

The marketing plan : how to prepare and implement it / / William M. Luther.

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ProQuest (Firm)
Luther, William M.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2001
Edition:3rd ed.
Language:English
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Physical Description:xviii, 318 p. :; ill.
Notes:Includes index.
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record_format marc
spelling Luther, William M.
The marketing plan [electronic resource] : how to prepare and implement it / William M. Luther.
3rd ed.
New York : AMACOM, 2001.
xviii, 318 p. : ill.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3563343 Click to View
language English
format Electronic
eBook
author Luther, William M.
spellingShingle Luther, William M.
The marketing plan how to prepare and implement it /
author_facet Luther, William M.
ProQuest (Firm)
ProQuest (Firm)
author_variant w m l wm wml
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Luther, William M.
title The marketing plan how to prepare and implement it /
title_sub how to prepare and implement it /
title_full The marketing plan [electronic resource] : how to prepare and implement it / William M. Luther.
title_fullStr The marketing plan [electronic resource] : how to prepare and implement it / William M. Luther.
title_full_unstemmed The marketing plan [electronic resource] : how to prepare and implement it / William M. Luther.
title_auth The marketing plan how to prepare and implement it /
title_new The marketing plan
title_sort the marketing plan how to prepare and implement it /
publisher AMACOM,
publishDate 2001
physical xviii, 318 p. : ill.
edition 3rd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 L83 42001
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3563343
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 710992312
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