The marketing plan : how to prepare and implement it / / William M. Luther.
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| Year of Publication: | 2001 |
| Edition: | 3rd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 318 p. :; ill. |
| Notes: | Includes index. |
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415 |b .L83 2001 | |
| 082 | 0 | 4 | |a 658.8/02 |2 21 |
| 100 | 1 | |a Luther, William M. | |
| 245 | 1 | 4 | |a The marketing plan |h [electronic resource] : |b how to prepare and implement it / |c William M. Luther. |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b AMACOM, |c 2001. | ||
| 300 | |a xviii, 318 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3563343 |z Click to View |