Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | 296 p. :; ill. |
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Table of Contents:
- Tilting at windmills
- The queen of branding
- Charlotte in wonderland
- The prince of pollsters
- Measuring distance in kilograms
- Why do they hate us?
- The pictures in their heads
- The business of America
- The power of brands
- Brand America
- CEOs in handcuffs
- Plague or paranoia?
- In search of anti-anti-Americans
- The path to happy
- Sink roots, don't just spread branches
- Go glocal
- Share your customers' cares
- Stiff-necked, tree-hugging critics
- Share your customers' dreams
- Myth America
- A lever to move the world
- Waging peace.