Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | 296 p. :; ill. |
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| 008 | 060818s2007 nyua sb 001 0 eng | ||
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| 020 | |z 0814473334 (hardcover) | ||
| 020 | |z 9780814473337 (hardcover) | ||
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| 050 | 4 | |a HD69.B7 |b M375 2007 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Martin, Dick, |d 1946- | |
| 245 | 1 | 0 | |a Rebuilding brand America |h [electronic resource] : |b what we must do to restore our reputation and safeguard the future of American business abroad / |c Dick Martin. |
| 260 | |a New York : |b American Management Association, |c c2007. | ||
| 300 | |a 296 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [263]-287) and index. | ||
| 505 | 0 | |a Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products |z United States. | |
| 650 | 0 | |a Branding (Marketing) |z United States. | |
| 650 | 0 | |a International economic relations. | |
| 650 | 0 | |a Anti-Americanism. | |
| 650 | 0 | |a Anti-Americanism |z Arab countries. | |
| 651 | 0 | |a United States |x Relations. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001844 |z Click to View |