Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | 296 p. :; ill. |
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5003001844 |
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| ctrlnum |
(MiAaPQ)5003001844 (Au-PeEL)EBL3001844 (CaPaEBR)ebr10196186 (CaONFJC)MIL112854 (OCoLC)77565112 |
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Martin, Dick, 1946- Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. New York : American Management Association, c2007. 296 p. : ill. Includes bibliographical references (p. [263]-287) and index. Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Brand name products United States. Branding (Marketing) United States. International economic relations. Anti-Americanism. Anti-Americanism Arab countries. United States Relations. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001844 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Martin, Dick, 1946- |
| spellingShingle |
Martin, Dick, 1946- Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad / Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |
| author_facet |
Martin, Dick, 1946- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
d m dm |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Martin, Dick, 1946- |
| title |
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad / |
| title_sub |
what we must do to restore our reputation and safeguard the future of American business abroad / |
| title_full |
Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. |
| title_fullStr |
Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. |
| title_full_unstemmed |
Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. |
| title_auth |
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad / |
| title_new |
Rebuilding brand America |
| title_sort |
rebuilding brand america what we must do to restore our reputation and safeguard the future of american business abroad / |
| publisher |
American Management Association, |
| publishDate |
2007 |
| physical |
296 p. : ill. |
| contents |
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD69 |
| callnumber-sort |
HD 269 B7 M375 42007 |
| genre |
Electronic books. |
| geographic |
United States Relations. |
| genre_facet |
Electronic books. |
| geographic_facet |
United States. Arab countries. United States |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001844 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/27 |
| dewey-sort |
3658.8 227 |
| dewey-raw |
658.8/27 |
| dewey-search |
658.8/27 |
| oclc_num |
77565112 |
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AT martindick rebuildingbrandamericawhatwemustdotorestoreourreputationandsafeguardthefutureofamericanbusinessabroad AT proquestfirm rebuildingbrandamericawhatwemustdotorestoreourreputationandsafeguardthefutureofamericanbusinessabroad |
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(MiAaPQ)5003001844 (Au-PeEL)EBL3001844 (CaPaEBR)ebr10196186 (CaONFJC)MIL112854 (OCoLC)77565112 |
| is_hierarchy_title |
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad / |
| author2_original_writing_str_mv |
noLinkedField |
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