Branding TV : principles and practices /

Branding TV : principles and practices / / by Walter McDowell and Alan Batten.

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:
National Association of Broadcasters.
McDowell, Walter.
TeilnehmendeR:
Batten, Alan.
National Association of Broadcasters.
ProQuest (Firm)
Year of Publication:2005
Edition:[2nd ed.].
Language:English
Online Access:
Physical Description:x, 158 p. :; ill.
Notes:Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
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(OCoLC)476002726
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record_format marc
spelling McDowell, Walter.
Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.
[2nd ed.].
Amsterdam ; Boston : Elsevier/Focal Press, c2005.
x, 158 p. : ill.
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. 143) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Television broadcasting.
Brand name products.
Electronic books.
Batten, Alan.
National Association of Broadcasters.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=270254 Click to View
language English
format Electronic
eBook
author McDowell, Walter.
spellingShingle McDowell, Walter.
Branding TV principles and practices /
author_facet McDowell, Walter.
Batten, Alan.
National Association of Broadcasters.
ProQuest (Firm)
National Association of Broadcasters.
ProQuest (Firm)
author_variant w m wm
author2 Batten, Alan.
National Association of Broadcasters.
ProQuest (Firm)
author2_variant a b ab
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate National Association of Broadcasters.
ProQuest (Firm)
author_sort McDowell, Walter.
title Branding TV principles and practices /
title_sub principles and practices /
title_full Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.
title_fullStr Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.
title_full_unstemmed Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.
title_auth Branding TV principles and practices /
title_new Branding TV
title_sort branding tv principles and practices /
publisher Elsevier/Focal Press,
publishDate 2005
physical x, 158 p. : ill.
edition [2nd ed.].
isbn 9780080460437 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HE - Transportation and Communications
callnumber-label HE8700
callnumber-sort HE 48700.8 M25 42005
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=270254
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 380 - Commerce, communications & transportation
dewey-ones 384 - Communications; telecommunication
dewey-full 384.551
dewey-sort 3384.551
dewey-raw 384.551
dewey-search 384.551
oclc_num 476002726
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