Branding TV : principles and practices / / by Walter McDowell and Alan Batten.
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| TeilnehmendeR: | |
| Year of Publication: | 2005 |
| Edition: | [2nd ed.]. |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 158 p. :; ill. |
| Notes: | Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. |
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