Branding TV : principles and practices /

Branding TV : principles and practices / / by Walter McDowell and Alan Batten.

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Bibliographic Details
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National Association of Broadcasters.
McDowell, Walter.
TeilnehmendeR:
Batten, Alan.
National Association of Broadcasters.
ProQuest (Firm)
Year of Publication:2005
Edition:[2nd ed.].
Language:English
Online Access:
Physical Description:x, 158 p. :; ill.
Notes:Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
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100 1 |a McDowell, Walter. 
245 1 0 |a Branding TV  |h [electronic resource] :  |b principles and practices /  |c by Walter McDowell and Alan Batten. 
250 |a [2nd ed.]. 
260 |a Amsterdam ;  |a Boston :  |b Elsevier/Focal Press,  |c c2005. 
300 |a x, 158 p. :  |b ill. 
500 |a Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. 
504 |a Includes bibliographical references (p. 143) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Television broadcasting. 
650 0 |a Brand name products. 
655 4 |a Electronic books. 
700 1 |a Batten, Alan. 
710 2 |a National Association of Broadcasters. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=270254  |z Click to View 

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