Branding TV : principles and practices / / by Walter McDowell and Alan Batten.
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Year of Publication: | 2005 |
Edition: | [2nd ed.]. |
Language: | English |
Online Access: | |
Physical Description: | x, 158 p. :; ill. |
Notes: | Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. |
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Bibliography: | Includes bibliographical references (p. 143) and index. |
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ISBN: | 0240807537 (pbk.) 9780240807539 0080460437 9780080460437 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | by Walter McDowell and Alan Batten. |