Branding TV : principles and practices / / by Walter McDowell and Alan Batten.

• Author: National Association of Broadcasters.; McDowell, Walter.
• TeilnehmendeR: Batten, Alan.; National Association of Broadcasters.; ProQuest (Firm)
• Year of Publication: 2005
• Edition: [2nd ed.].
• Language: English
• Physical Description: x, 158 p. :; ill.
• Notes: Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
• Bibliography: Includes bibliographical references (p. 143) and index.
• ISBN: 0240807537 (pbk.); 9780240807539; 0080460437; 9780080460437 (electronic bk.)
• Hierarchical level: Monograph
• Statement of Responsibility: by Walter McDowell and Alan Batten.