Key account management : : strategies to leverage information, technology, and relationships to deliver value to large customers / / Joel Le Bon, Carl A. Herman.
Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make difficult choices to determine how to allocate limited resources, including which custo...
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| Superior document: | Selling and sales force management collection, |
|---|---|
| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | Selling and sales force management collection.
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| Online Access: | |
| Physical Description: | 1 online resource (xvii, 154 pages) |
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