Betriebliche Martforschung : : Mehrwert fur Marketing, Steuerung und Strategie /

Betriebliche Martforschung : : Mehrwert fur Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz.

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Bibliographic Details
VerfasserIn:
Ottawa, Marc,
Rietz, Christian,
TeilnehmendeR:
Rietz, Christian,
Place / Publishing House:Munchen, Germany : : Oldenbourg Wissenschaftsverlag,, 2014.
2014
Year of Publication:2014
Language:German
Online Access:
Physical Description:1 online resource (252 pages) :; illustrations
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id 5001377106
ctrlnum (MiAaPQ)5001377106
(Au-PeEL)EBL1377106
(CaPaEBR)ebr11004516
(CaONFJC)MIL783329
(OCoLC)890089603
collection bib_alma
record_format marc
spelling Ottawa, Marc, author.
Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie / Marco Ottawa, Christian Rietz.
Munchen, Germany : Oldenbourg Wissenschaftsverlag, 2014.
2014
1 online resource (252 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Strategic planning.
Electronic books.
Rietz, Christian, author.
Print version: Ottawa, Marc. Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie. Munchen, Germany : Oldenbourg Wissenschaftsverlag, c2014 xvi, 234 pages 9783486743579 2014415094
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1377106 Click to View
language German
format eBook
author Ottawa, Marc,
Rietz, Christian,
spellingShingle Ottawa, Marc,
Rietz, Christian,
Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie /
author_facet Ottawa, Marc,
Rietz, Christian,
Rietz, Christian,
author_variant m o mo
c r cr
author_role VerfasserIn
VerfasserIn
author2 Rietz, Christian,
author2_role TeilnehmendeR
author_sort Ottawa, Marc,
title Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie /
title_sub Mehrwert fur Marketing, Steuerung und Strategie /
title_full Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie / Marco Ottawa, Christian Rietz.
title_fullStr Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie / Marco Ottawa, Christian Rietz.
title_full_unstemmed Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie / Marco Ottawa, Christian Rietz.
title_auth Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie /
title_new Betriebliche Martforschung :
title_sort betriebliche martforschung : mehrwert fur marketing, steuerung und strategie /
publisher Oldenbourg Wissenschaftsverlag,
publishDate 2014
physical 1 online resource (252 pages) : illustrations
isbn 9783486857849
9783486743579
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 O7796 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1377106
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 890089603
work_keys_str_mv AT ottawamarc betrieblichemartforschungmehrwertfurmarketingsteuerungundstrategie
AT rietzchristian betrieblichemartforschungmehrwertfurmarketingsteuerungundstrategie
status_str n
ids_txt_mv (MiAaPQ)5001377106
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(CaPaEBR)ebr11004516
(CaONFJC)MIL783329
(OCoLC)890089603
is_hierarchy_title Betriebliche Martforschung : Mehrwert fur Marketing, Steuerung und Strategie /
author2_original_writing_str_mv noLinkedField
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