Business model design and learning : a strategic guide / / Barbara Spencer.
The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically abou...
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| Superior document: | Strategic management collection, |
|---|---|
| : | |
| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | 2013 digital library.
Strategic management collection. |
| Online Access: | |
| Physical Description: | 1 electronic text (138 p.) :; digital file. |
| Notes: |
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5001048406 |
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| ctrlnum |
(MiAaPQ)5001048406 (Au-PeEL)EBL1048406 (CaPaEBR)ebr10678407 (CaONFJC)MIL824742 (OCoLC)854969214 |
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Spencer, Barbara. Business model design and learning [electronic resource] : a strategic guide / Barbara Spencer. 1st ed. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. 1 electronic text (138 p.) : digital file. Strategic management collection, 2150-9646 Part of: 2013 digital library. Includes index. Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index. Access restricted to authorized users and institutions. The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors. Also available in print. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF t.p. (viewed on April 1, 2013). Business planning. business model business model components business model lenses customer value proposition value appropriation profit formula target customer customer perceived value customer value agreement customer value relationship business model experimentation business modeling Electronic books. Print version: 9781606494868 2013 digital library. Strategic management collection. 2150-9646 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1048406 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Spencer, Barbara. |
| spellingShingle |
Spencer, Barbara. Business model design and learning a strategic guide / Strategic management collection, Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index. |
| author_facet |
Spencer, Barbara. |
| author_variant |
b s bs |
| author_sort |
Spencer, Barbara. |
| title |
Business model design and learning a strategic guide / |
| title_sub |
a strategic guide / |
| title_full |
Business model design and learning [electronic resource] : a strategic guide / Barbara Spencer. |
| title_fullStr |
Business model design and learning [electronic resource] : a strategic guide / Barbara Spencer. |
| title_full_unstemmed |
Business model design and learning [electronic resource] : a strategic guide / Barbara Spencer. |
| title_auth |
Business model design and learning a strategic guide / |
| title_new |
Business model design and learning |
| title_sort |
business model design and learning a strategic guide / |
| series |
Strategic management collection, |
| series2 |
Strategic management collection, |
| publisher |
Business Expert Press, |
| publishDate |
2013 |
| physical |
1 electronic text (138 p.) : digital file. Also available in print. |
| edition |
1st ed. |
| contents |
Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index. |
| isbn |
9781606494875 (electronic bk.) 9781606494868 |
| issn |
2150-9646 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD30 |
| callnumber-sort |
HD 230.28 S642 42013 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1048406 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.4012 |
| dewey-sort |
3658.4012 |
| dewey-raw |
658.4012 |
| dewey-search |
658.4012 |
| oclc_num |
854969214 |
| work_keys_str_mv |
AT spencerbarbara businessmodeldesignandlearningastrategicguide |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)5001048406 (Au-PeEL)EBL1048406 (CaPaEBR)ebr10678407 (CaONFJC)MIL824742 (OCoLC)854969214 |
| hierarchy_parent_title |
Strategic management collection, |
| is_hierarchy_title |
Business model design and learning a strategic guide / |
| container_title |
Strategic management collection, |
| _version_ |
1792330739045367808 |
| fullrecord |
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