Business model design and learning : a strategic guide / / Barbara Spencer.
The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically abou...
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Superior document: | Strategic management collection, |
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Year of Publication: | 2013 |
Edition: | 1st ed. |
Language: | English |
Series: | 2013 digital library.
Strategic management collection. |
Online Access: | |
Physical Description: | 1 electronic text (138 p.) :; digital file. |
Notes: |
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Summary: | The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors. |
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Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
ISBN: | 9781606494868 (pbk.) 9781606494875 (electronic bk.) |
ISSN: | 2150-9646 |
Access: | Access restricted to authorized users and institutions. |
Hierarchical level: | Monograph |
Statement of Responsibility: | Barbara Spencer. |