Interpreting and Translation for Agri-food Professionals in the Global Marketplace /

Interpreting and Translation for Agri-food Professionals in the Global Marketplace / / ed. by María-Teresa Ortego Antón, Isabel Peñuelas Gil.

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In the context of an increasingly internationalized agri-food sector, this volume explores existing and new tools developed to help professionals with writing, interpreting and translating. Centered on the English-Spanish language pair, the contributions address a variety of terminology issues, the...

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Bibliographic Details
Funder:
University of Valladolid
HerausgeberIn:
Ortego Antón, María-Teresa,
Peñuelas Gil, Isabel,
:
University of Valladolid
Place / Publishing House:Berlin ;, Boston : : De Gruyter,, [2023]
2024
Year of Publication:2023
Language:English
Physical Description:1 online resource (XV, 271 pages)
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Table of Contents:
  • Frontmatter
  • Acknowledgements
  • Contents
  • Prologue
  • Part I: Food, culture and translation
  • An accessible translation-oriented analysis to assess pictogram comprehensibility in agri-food texts
  • Chinese gastronomic nomenclature: Culture and translation
  • Agri-food translation within the vitiviniculture field: Wine language metaphors from Spanish into English
  • Part II: Corpora
  • The design of TorreznoTRAD: The semiautomatic Spanish-English writing and translation aid tool
  • Rhetorical structure and promotional language in baked product descriptions: An English-Spanish contrastive analysis
  • From corpora to a semi-automatic tool: The use of model lines for the development of TorreznoTRAD
  • Contrastive study of translation techniques used in agri-food translation of food labelling: The product's name (Spanish-French)
  • Part III: Translation and interpreting technology
  • Interpreting for the agri-food sector: A gamified approach
  • Is a San Jacobo a Cordon Bleu? Designing a virtual course in agri-food translation
  • How can Google business profile translations impact a business: A case study
  • Part IV: Terminology
  • Online marketing of fresh fruit: A corpus based contrastive analysis (English & Spanish) of terminology related to texture
  • Exploiting virtual corpora for the contrastive terminological analysis: a study applied to the agri-food sector (Spanish-English)
  • Phraseology within the agri-food industry, torreznos and adobados: A corpus-based study
  • Normalization of terminology in the agri-food and gastronomy sector: The case of Porterval
  • Index

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