Interpreting and Translation for Agri-food Professionals in the Global Marketplace / / ed. by María-Teresa Ortego Antón, Isabel Peñuelas Gil.

• Funder: University of Valladolid
• HerausgeberIn: Ortego Antón, María-Teresa,; Peñuelas Gil, Isabel,
• Author: University of Valladolid
• Place / Publishing House: Berlin ;, Boston : : De Gruyter,, [2023]; 2024
• Year of Publication: 2023
• Language: English
• Physical Description: 1 online resource (XV, 271 pages)
• Other title: Frontmatter --; Acknowledgements --; Contents --; Prologue --; Part I: Food, culture and translation --; An accessible translation-oriented analysis to assess pictogram comprehensibility in agri-food texts --; Chinese gastronomic nomenclature: Culture and translation --; Agri-food translation within the vitiviniculture field: Wine language metaphors from Spanish into English --; Part II: Corpora --; The design of TorreznoTRAD: The semiautomatic Spanish-English writing and translation aid tool --; Rhetorical structure and promotional language in baked product descriptions: An English-Spanish contrastive analysis --; From corpora to a semi-automatic tool: The use of model lines for the development of TorreznoTRAD --; Contrastive study of translation techniques used in agri-food translation of food labelling: The product's name (Spanish-French) --; Part III: Translation and interpreting technology --; Interpreting for the agri-food sector: A gamified approach --; Is a San Jacobo a Cordon Bleu? Designing a virtual course in agri-food translation --; How can Google business profile translations impact a business: A case study --; Part IV: Terminology --; Online marketing of fresh fruit: A corpus based contrastive analysis (English & Spanish) of terminology related to texture --; Exploiting virtual corpora for the contrastive terminological analysis: a study applied to the agri-food sector (Spanish-English) --; Phraseology within the agri-food industry, torreznos and adobados: A corpus-based study --; Normalization of terminology in the agri-food and gastronomy sector: The case of Porterval --; Index
• ISBN: 311110172X
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by María-Teresa Ortego Antón, Isabel Peñuelas Gil.

In the context of an increasingly internationalized agri-food sector, this volume explores existing and new tools developed to help professionals with writing, interpreting and translating. Centered on the English-Spanish language pair, the contributions address a variety of terminology issues, the importance of intercultural understanding, the use of corpora, as well as the possibilities offered by automatic translation.