Advertising As a Creative Industry : : Regime of Paradoxes.
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Saved in:
| Superior document: | Routledge Research in the Creative and Cultural Industries Series |
|---|---|
| : | |
| Place / Publishing House: | Milton : : Taylor & Francis Group,, 2023. ©2024. |
| Year of Publication: | 2023 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Routledge Research in the Creative and Cultural Industries Series
|
| Physical Description: | 1 online resource (0 pages) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
993615387304498 |
|---|---|
| ctrlnum |
(CKB)27646788300041 (MiAaPQ)EBC7269824 (Au-PeEL)EBL7269824 (EXLCZ)9927646788300041 |
| collection |
bib_alma |
| record_format |
marc |
| spelling |
Derda, Izabela. Advertising As a Creative Industry : Regime of Paradoxes. 1st ed. Milton : Taylor & Francis Group, 2023. ©2024. 1 online resource (0 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Routledge Research in the Creative and Cultural Industries Series Description based on publisher supplied metadata and other sources. At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes. Advertising. Creative ability in business. Cultural industries. 9781032203010 |
| language |
English |
| format |
eBook |
| author |
Derda, Izabela. |
| spellingShingle |
Derda, Izabela. Advertising As a Creative Industry : Regime of Paradoxes. Routledge Research in the Creative and Cultural Industries Series Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes. |
| author_facet |
Derda, Izabela. |
| author_variant |
i d id |
| author_sort |
Derda, Izabela. |
| title |
Advertising As a Creative Industry : Regime of Paradoxes. |
| title_sub |
Regime of Paradoxes. |
| title_full |
Advertising As a Creative Industry : Regime of Paradoxes. |
| title_fullStr |
Advertising As a Creative Industry : Regime of Paradoxes. |
| title_full_unstemmed |
Advertising As a Creative Industry : Regime of Paradoxes. |
| title_auth |
Advertising As a Creative Industry : Regime of Paradoxes. |
| title_new |
Advertising As a Creative Industry : |
| title_sort |
advertising as a creative industry : regime of paradoxes. |
| series |
Routledge Research in the Creative and Cultural Industries Series |
| series2 |
Routledge Research in the Creative and Cultural Industries Series |
| publisher |
Taylor & Francis Group, |
| publishDate |
2023 |
| physical |
1 online resource (0 pages) |
| edition |
1st ed. |
| contents |
Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes. |
| isbn |
1-000-97042-6 1-00-326312-7 1-000-97045-0 1-003-26312-7 9781032203010 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5821 |
| callnumber-sort |
HF 45821 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
659 - Advertising & public relations |
| dewey-full |
659.1/042 |
| dewey-sort |
3659.1 242 |
| dewey-raw |
659.1/042 |
| dewey-search |
659.1/042 |
| work_keys_str_mv |
AT derdaizabela advertisingasacreativeindustryregimeofparadoxes |
| status_str |
n |
| ids_txt_mv |
(CKB)27646788300041 (MiAaPQ)EBC7269824 (Au-PeEL)EBL7269824 (EXLCZ)9927646788300041 |
| carrierType_str_mv |
cr |
| hierarchy_parent_title |
Routledge Research in the Creative and Cultural Industries Series |
| is_hierarchy_title |
Advertising As a Creative Industry : Regime of Paradoxes. |
| container_title |
Routledge Research in the Creative and Cultural Industries Series |
| _version_ |
1796653315878027265 |
| fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01824nam a22004333i 4500</leader><controlfield tag="001">993615387304498</controlfield><controlfield tag="005">20230825084622.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">230825s2023 xx o ||||0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1-000-97042-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1-00-326312-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1-000-97045-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1-003-26312-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CKB)27646788300041</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)EBC7269824</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL7269824</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(EXLCZ)9927646788300041</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1="0" ind2="0"><subfield code="a">HF5821</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/042</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Derda, Izabela.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising As a Creative Industry :</subfield><subfield code="b">Regime of Paradoxes.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Milton :</subfield><subfield code="b">Taylor & Francis Group,</subfield><subfield code="c">2023.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2024.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (0 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge Research in the Creative and Cultural Industries Series</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Creative ability in business.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Cultural industries.</subfield></datafield><datafield tag="776" ind1=" " ind2=" "><subfield code="z">9781032203010</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge Research in the Creative and Cultural Industries Series</subfield></datafield><datafield tag="906" ind1=" " ind2=" "><subfield code="a">BOOK</subfield></datafield><datafield tag="ADM" ind1=" " ind2=" "><subfield code="b">2023-12-02 04:56:39 Europe/Vienna</subfield><subfield code="f">system</subfield><subfield code="c">marc21</subfield><subfield code="a">2023-07-20 17:29:39 Europe/Vienna</subfield><subfield code="g">false</subfield></datafield><datafield tag="AVE" ind1=" " ind2=" "><subfield code="i">DOAB Directory of Open Access Books</subfield><subfield code="P">DOAB Directory of Open Access Books</subfield><subfield code="x">https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5347755860004498&Force_direct=true</subfield><subfield code="Z">5347755860004498</subfield><subfield code="b">Available</subfield><subfield code="8">5347755860004498</subfield></datafield></record></collection> |