Advertising As a Creative Industry : : Regime of Paradoxes.
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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| Superior document: | Routledge Research in the Creative and Cultural Industries Series |
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| Place / Publishing House: | Milton : : Taylor & Francis Group,, 2023. ©2024. |
| Year of Publication: | 2023 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Routledge Research in the Creative and Cultural Industries Series
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| Physical Description: | 1 online resource (0 pages) |
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Electronic
| DOAB Directory of Open Access Books | Available |