Advertising As a Creative Industry : : Regime of Paradoxes.
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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Superior document: | Routledge Research in the Creative and Cultural Industries Series |
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Place / Publishing House: | Milton : : Taylor & Francis Group,, 2023. ©2024. |
Year of Publication: | 2023 |
Edition: | 1st ed. |
Language: | English |
Series: | Routledge Research in the Creative and Cultural Industries Series
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Physical Description: | 1 online resource (0 pages) |
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Summary: | At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. |
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ISBN: | 1000970426 1003263127 1000970450 |
Hierarchical level: | Monograph |