Brand Management /

Brand Management / / František Pollák, Peter Markovič, editors.

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...

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TeilnehmendeR:
Peter Markovič,
František Pollák,
Place / Publishing House:London : : IntechOpen,, 2022.
Year of Publication:2022
Language:English
Physical Description:1 online resource (100 pages)
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spelling Brand Management / František Pollák, Peter Markovič, editors.
London : IntechOpen, 2022.
1 online resource (100 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on publisher supplied metadata and other sources.
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.
Marketing United States Management.
Marketing Management.
1-80356-001-0
Peter Markovič, editor.
František Pollák, editor.
language English
format eBook
author2 Peter Markovič,
František Pollák,
author_facet Peter Markovič,
František Pollák,
author2_variant p m pm
f p fp
author2_role TeilnehmendeR
TeilnehmendeR
title Brand Management /
spellingShingle Brand Management /
title_full Brand Management / František Pollák, Peter Markovič, editors.
title_fullStr Brand Management / František Pollák, Peter Markovič, editors.
title_full_unstemmed Brand Management / František Pollák, Peter Markovič, editors.
title_auth Brand Management /
title_new Brand Management /
title_sort brand management /
publisher IntechOpen,
publishDate 2022
physical 1 online resource (100 pages)
isbn 1-80356-001-0
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 B736 42022
geographic_facet United States
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
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