Brand Management / / František Pollák, Peter Markovič, editors.
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...
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| TeilnehmendeR: | |
|---|---|
| Place / Publishing House: | London : : IntechOpen,, 2022. |
| Year of Publication: | 2022 |
| Language: | English |
| Physical Description: | 1 online resource (100 pages) |
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| 245 | 0 | 0 | |a Brand Management / |c František Pollák, Peter Markovič, editors. |
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| 520 | |a Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand. | ||
| 650 | 0 | |a Marketing |z United States |x Management. | |
| 650 | 0 | |a Marketing |x Management. | |
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| 700 | 1 | |a Peter Markovič, |e editor. | |
| 700 | 1 | |a František Pollák, |e editor. | |
| 906 | |a BOOK | ||
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