Verhaltensforschung am Point of Sale : : Ansatzpunkte und Methodik /

Verhaltensforschung am Point of Sale : : Ansatzpunkte und Methodik / / Günter Silberer.

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

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VerfasserIn:
Silberer, Günter,
Place / Publishing House:Göttingen : : Universitätsverlag Göttingen,, [2009]
©2009
Year of Publication:2009
Language:German
Physical Description:1 online resource (199 pages)
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spelling Silberer, Günter, author.
Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik / Günter Silberer.
Göttingen : Universitätsverlag Göttingen, [2009]
©2009
1 online resource (199 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on publisher supplied metadata and other sources.
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.
Point-of-sale systems.
language German
format eBook
author Silberer, Günter,
spellingShingle Silberer, Günter,
Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik /
author_facet Silberer, Günter,
author_variant g s gs
author_role VerfasserIn
author_sort Silberer, Günter,
title Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik /
title_sub Ansatzpunkte und Methodik /
title_full Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik / Günter Silberer.
title_fullStr Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik / Günter Silberer.
title_full_unstemmed Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik / Günter Silberer.
title_auth Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik /
title_new Verhaltensforschung am Point of Sale :
title_sort verhaltensforschung am point of sale : ansatzpunkte und methodik /
publisher Universitätsverlag Göttingen,
publishDate 2009
physical 1 online resource (199 pages)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5530
callnumber-sort HF 45530 S553 42009
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8780688
dewey-sort 3658.8780688
dewey-raw 658.8780688
dewey-search 658.8780688
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is_hierarchy_title Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik /
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