Verhaltensforschung am Point of Sale : : Ansatzpunkte und Methodik / / Günter Silberer.
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
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| Place / Publishing House: | Göttingen : : Universitätsverlag Göttingen,, [2009] ©2009 |
| Year of Publication: | 2009 |
| Language: | German |
| Physical Description: | 1 online resource (199 pages) |
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| 100 | 1 | |a Silberer, Günter, |e author. | |
| 245 | 1 | 0 | |a Verhaltensforschung am Point of Sale : |b Ansatzpunkte und Methodik / |c Günter Silberer. |
| 264 | 1 | |a Göttingen : |b Universitätsverlag Göttingen, |c [2009] | |
| 264 | 4 | |c ©2009 | |
| 300 | |a 1 online resource (199 pages) | ||
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| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 520 | |a Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS. | ||
| 650 | 0 | |a Point-of-sale systems. | |
| 906 | |a BOOK | ||
| ADM | |b 2023-07-06 03:16:51 Europe/Vienna |f system |c marc21 |a 2023-06-03 21:39:47 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5338607980004498&Force_direct=true |Z 5338607980004498 |b Available |8 5338607980004498 | ||